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How to reduce Facebook page like campaign cost?

How to reduce Facebook page like campaign cost?

How to get more page likes at low cost by everyone for page like campaign. It is also important to fix the target audience of our service or product. Because when you create a re-targeting campaign with the audience that comes with page likes without setting the target audience, the campaign will not get good results. Also, when you constantly post any content on your page, its organic reach will decrease. Because the audience on your page is not your target customer.

How large should the estimated audience be kept for a Facebook Page like campaign?

When you select a large audience for your Meta page like campaign, then our campaign cost will be low. But if you select a small estimated audience for your Meta page like campaign, then our campaign cost will be high. So, we always try to target a large estimated audience for our Facebook page like campaign. However, we should always remember not to select an audience outside our target.

Meta Estimated audience size
Estimated audience size

Should we select Custom audiences for Facebook Page Like Campaigns?

We should not select custom audiences for our Facebook page like campaigns. Instead, we will select an audience who has not seen anything from our Facebook page ads before. We will search for new audiences for our Facebook page like campaign. When we create Meta sale campaign ads, then we can select custom audiences for Facebook ads.
Meta Custom audiences
Meta Custom audiences

Should we target locations outside of our service area for our Facebook page like campaign?

 

If our primary goal is to drive sales for our services or products, then we should refrain from targeting areas outside of our service area for our Facebook page like campaign. However, if we aim to increase sales while also enhancing our brand awareness or brand value, then we may consider targeting areas outside of our service area for our Facebook page like campaign.

Facebook Location
Facebook Location

Should we use a lookalike audience for a Facebook page like campaign?

Lookalike audience is not appropriate for a page like campaign. However, if you want, you can create a lookalike audience for Facebook page like campaigns. This way, your cost will be high, but you will reach your audience more effectively. If your goal is solely to reduce the cost per result, then we should choose advanced detailed targeting.

Should we select a specific age range to reduce Meta page like campaign costs?

Actually, it depends on your audience. For example, if your business is in education consultancy, most young students will likely use your services. Individuals aged 55 or 60 are unlikely to require your services. However, if you want to promote your branding to parents of students, you can select that age group. Most of the time, we select re-targeting audiences who have already liked our page and posts. During this time, individuals outside of our target audience may not be selected. So, I recommend everyone to select a specific age range that aligns with their business interests.

Should we select all genders to reduce Meta page campaign costs?

It depends on your audience. For example, if your business is a Beauty Salon, your audience is primarily female. If you select ‘All Genders,’ your audience will be incorrect. Therefore, when selecting your audience, you should choose a specific age group.

Set up your ad in Ad setup to reduce Meta page campaign costs.

There is no option to choose from using existing posts and creating an ad. The only option available is for Meta page like campaigns. You upload your ad and write a small description with hashtags. If you add your website to the post description, your post will not reach more people. There’s no need for any traffic in your website from this Facebook page like campaign. Try adding more text options. This will help people decide which text is good; Meta AI will highlight this text to the audience, and other text will be less prominent.

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